what i do and who i serve

I work with startups and new product developers to create video content that generates sales traction for their products and services.  I have extensive experience creating videos for:

• Direct response or Direct to consumer (D2C) content.

• Content that is focused on brand and product differentiators.

• Video focused on niche audiences that demonstrate to the customer “what’s in it for them”.

Whether it is an explainer video for a website, a television commercial or live presentations, I believe that the key to producing effective video is to 1) Understand the audience we are speaking to, and 2) craft a story that will create a connection between the viewer and your product or service.  

the process

All projects start with a consultation so I can learn about the scope and goals for your project.  Once I have an understanding of what you are expecting the video to accomplish, then we can move forward with the 4 steps of the production process.  Here’s a breakdown of each step in the process.

Ready to get started?  Simply get in touch and we’ll get the ball rolling